Part of a conversation between Tom Waits and Beck Hansen (http://beck.com/irrelevant_topics)
TW: ... Where does this "Best" thing come from? Is that human? Is that American? Is it all over the world? Everyone wants the best eye surgeon, the best babysitter, the best vehicle, the best prosthetic arm, and the best hat. There's also the worst of all those things available and they're doing rather well. (Laughs.) Denny's is doing great. It's always crowded. You have to wait for a table.
BH: Also this obsession with ranking. All the "Best of" lists. I get asked to write "Best of" lists occasionally. An emphasis on ranking things. Having a hierarchy and having it be written in granite, written in stone.
TW: It's economic. So you can charge more.
BH: Yeah, it must be. But maybe it's just a need to have some order that's been established, and that everybody has been notified. I don't know.
TW: There's too much of everything.